GULFA at IPPE 2026: Connect Exhibit Creates a Distinctive Exhibition Presence

Project: GULFA
Trade Show: IPPE 2026 – International Production & Processing Expo
Location: Atlanta, Georgia, United States
Booth Number: B4060
Booth Size: 10 ft × 10 ft
Stand Type: Custom-designed rental booth

Project Snapshot

GULFA, a provider of complete poultry solutions, participated in IPPE 2026, held from January 27–29, 2026, in Atlanta, United States. The company focuses on delivering engineered poultry solutions, with an emphasis on integrated systems and services for the poultry industry.

IPPE is the largest trade show for the poultry, meat and animal food production industries. IPPE unites the industry’s leaders, businesses and technology providers. It offers a platform for companies to present their capabilities, connect with industry stakeholders, and explore business opportunities.

GULFA reached out to Connect Exhibit with an objective to establish a professional exhibition presence with a small, but well-organized booth that would represent its reputation and mastery of poultry solutions.

The project was to design a 10 ft × 10 ft booth that would include strong branding, visual storytelling, product information and a space that would invite visitors to interact.

The Client’s Requirements

  1. Approved Booth Design

GULFA wanted to maintain the exact booth design shared for the project, without making any changes to the display format at this stage. Preserving the approved design was the primary requirement.

  1. Branding & Graphics

The booth needed to incorporate the GULFA logo and brand messaging, along with large poultry-themed graphics that reinforced the company’s connection to the industry.

  1. Digital Display

A wall-mounted 40-inch LED television was included to support the presentation of digital content.

  1. Shelving and Furniture 

The layout was for a custom lockable reception counter, two round tables, four white chairs and four display shelves. These elements were to encourage the visitor’s interaction and to provide a functional environment for meetings and presentations.

  1. Brochure Stands

Two brochure stands were required to provide space for printed materials.

  1. Flooring & Lighting

Additional specifications included carpet flooring with padding and arm lights similar to those shown in the approved design.

Challenges for Us

The primary challenge was to keep the original design and layout, but to fit all the required elements into a small 10 ft × 10 ft space.

Prominent wall graphics, a television, shelving, furniture and a reception counter all had to be carefully considered in the layout to fit the available space. The booth needed to balance branding and visual impact with practical visitor interaction.

Another aspect was also the coherence of the different brand placements. The GULFA identity appeared on the main wall, the side wall, and the reception counter, while the poultry imagery formed a key part of the overall visual presentation.

It was also important to coordinate the furniture, lighting, graphics and structural elements according to the checklist to stay in line with the approved concept.

Our Approach

Connect Exhibit focused on following the shared design and material checklist as closely as possible, without introducing changes to the display format.

 

  • Clean design to pop GULFA logo and poultry image. Large-format graphics featuring poultry were incorporated along the walls to create an immediate visual connection with the company’s area of expertise.
  • Branding was also prominently applied on the main wall, side wall and reception counter to ensure that the branding can be seen from different viewing angles.
  • The main display wall had a wall mounted TV and shelves for additional display options. The main contact for visitors was the reception counter situated at the front of the booth.
  • Printed information was held up by brochure stands and tables and chairs were provided for conversation.

The final outcome

The proposed GULFA booth design is an exhibition space that is compact and brand-focused, with strong visual communication and functional visitor areas.

Prominent logo placements, poultry-themed graphics, television and display shelves combine to convey the company’s identity and focus in the industry. Meanwhile, the reception counter, seating, and brochure stands support visitor engagement within the available footprint.

However, the client’s instruction was to keep the exact design as a priority, which enabled a clear project path from the visual concept to material specifications.

The result is a unified booth concept that GULFA can use at IPPE 2026 in booth builder in Atlanta, with branding, graphics, furniture, and display elements all planned around the approved layout.

Our Projects

Connect Exhibit is your go-to partner for outstanding trade show booth display rentals in USA. We build high-quality custom booth rentals and trade show display rentals with our production houses based in major regions across the USA. Our in-house skilled trade show exhibit builders and experienced trade show display builders manage each project effectively to meet your goals.

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